Synthesizing corporate and event branding into an authentic, compelling experience

Sitecore’s event theme, Elevate Your Experience, needed to be translated into an energetic, welcoming, and unique look that stayed true to the corporate brand and previous Symposium shows. I presented a variety of strategic design solutions to the Sitecore team and worked closely with them to narrow down the approach into a simple and dynamic design. In addition to the branding, I created and presented an Attendee Journey highlighting activations, sponsorships, wayfinding, and “Wow” brand moments that supported the transformative goals from our initial strategy. Working closely with our graphic producer, I led a team of designers to interpret the creative strategy and design into every aspect of the event. The Orlando Symposium connected attendees and pushed the envelope with digital activations and philanthropic giving.

Role: Creative Director

Team:
Niloo Tehranchi, Art Director
Thom Stanley, Graphic Designer
Remdell Quiambao, Graphic Designer
Candace Charpentier, Environmental Designer
Linda Zane, Graphics Producer
Billy Cole, Photographer

Timeline: 7 months