Freeman

Associate Creative Director | June 2019–Present

  • Lead creative strategy, brand design, and delivery for a portfolio of tech companies including Oracle, AMD, VMware, and CTA (CES).

  • Collaborate with cross-functional teams (Sales, Strategy, Operations, Staging, Environmental, Digital, and outside agencies) to ensure the delivery on project goals.

  • Design creative teams and execute projects with variable team sizes. Oversee all components of creative from ideation, pitch, environmental, art direction, digital, and brand design.

  • Create high-impact experiences ranging in scale from 500-Attendee Product Launches to 182K-Attendee Conferences.

  • Develop digital experiences and applications working closely with agencies and subject matter experts.

  • Work and present directly to clients throughout the lifetime of a project.

  • Hire, mentor, and inspire mid- and junior-level teams.

Art Director | April 2016–June 2019

  • Conceptualized, created, and art directed innovative brand solutions for clients including CTA (CES), SAP, Marketo, Sitecore, and ToyFair.

  • Interfaced directly with clients to strategically develop design concepts, taking the lead on projects from brainstorming to launch.

  • Led the creative and art direction for all digital and print components of brand campaigns. Directed a team of graphic designers and 3D designers. Managed relationships with a broad range of freelance creative resources and print vendors.

  • Worked with the Sales, Operations, Graphic production, and Account teams on deadline-driven projects. Collaborated and communicated with these teams from the ideation phase through post-production.

Senior Graphic Designer | November 2013–April 2016

  • Led the design of projects ranging from the PEMEX global event experience  to Salesforce VIP events.

  • Developed and created brand campaigns for physical and digital environments at various scales.

  • Worked with Creative Directors to align brand campaigns to overall experience strategy.

  • Created production calendars to organize the work flow for the creative team. Coordinated production pricing and delivery with external print vendors.

CSG Creative

Senior Graphic Designer | July 2009–October 2013

  • Created campaigns for associations, trade show organizations, corporations, and events. Design work included print, environmental,  and digital — logos, show guides, conference brochures, promotional direct mail pieces, web ads, app components, and email templates.

  • Proactively designed process for and led creative brainstorm sessions that resulted in international, award-winning campaigns.

 

Key Skills and Competencies

  • Creative Direction

  • Creative Strategy

  • Art Direction

  • Brand Creation

  • Lead multi-disciplinary teams

  • Concept to Execution experience

  • Develop and Implement processes

  • Mentor, motivate, and grow teams

Design and Media Awards

  • 2019 Hidden Gem Award, Best Media/Press Event (Under 1,000 Attendees) Runner-Up, AMD Next Horizon Gaming

  • 2012 IAEE Art of the Show, Honorable Mention

  • 2012, 2011, and 2010 American Graphic Design Award

  • 2010 Association Media and Publishing EXCEL, Silver

  • 2010 Association TRENDS, All-Media Contest, Gold

  • 2009 American Graphic Design Award

  • 2009 American Business Media Awards, Best Stand Alone Brochure Category

Education

James Madison University
Harrisonburg, VA
B.F.A. Graphic Design