Creating a cloud technology event from top to bottom

Working closely with Oracle’s in-house events and brand teams, I led a cross-disciplinary group of 14 creatives to design the MBX 2020. Starting with an extensive strategy that brought the four cloud products into alignment proved paramount as we navigated the varying budgets and needs of each business unit.

The work for Oracle included floor-plan design, attendee flow and journey experience, branding design, way-finding mapping and placement, environmental sponsorship packages, and all “human” networking moments throughout the show.

Due to COVID-19 the event was postponed 3 weeks before launch. Below are sketches, renders, and presentation snippets to highlight the work.

Role: Creative Director, Creative Lead

Core Team:
Mike Jimenez, Environmental Designer
Niloo Tehranchi, Art Director
Rose Gildor, Graphics Producer
Haley Hume, Experience Producer

Timeline: 6 months