AMD EPYC Product Launch
This one-day product launch provided press and partners a unique and close-up look at the new server technology. Through energetic keynotes, conversation with engineers, and hands-on demos attendees understood AMD’s value and future vision.
Reworking industrial space into an intimate, sophisticated experience through rebranding and tight deadlines
Transforming the raw Palace of Fine Arts into a gallery that showcased the new AMD marketing campaign was both challenging and exhilarating! In under 2 months I led the internal and client creative teams through site visits, environmental solutions, and branding exercises. Together we created a modern gallery aesthetic through lighting, textures, and unconventional displays. The event has become a high bar and point of reference as we continue to design and create upcoming experiences for AMD.
Role: Creative Director, Creative Lead
Team:
Brian Thompson, Staging Creative Director
David Liau, Sr. Environmental Designer
Sha Tao, Environmental Designer
Karin Schroeder, Art Director
Lucas Clark, Strategist
Timeline: 2 months
