SEMICON West
The SEMI West industry show drives all technology in our modern-day world. Semiconductors are the lifeblood to the most important innovations of our time, and are the components that connect researchers, industry analysts, and technology leaders.
Uniting disparate designs into a robust brand system built for evolution and adaptability
Using the SEMI Corporate brand guide as a base I created an event brand guide that can be applied to not only SEMICON West, but all other SEMI global events in the future. Working closely with the Creative Director, I designed a dense brand guide that called out the verticals within SEMI, semiconductor photography, all variations of signage applications, and different tiers of way-finding. The brand guide was flexible and applied to digital, print, environmental, presentation, and animations.
Role: Art Director
Team:
Teresa Shelly, Creative Director
Billy Cole, Photographer
Timeline: 3 months
