Creating an event brand that is modular, scalable, and flexible

Marketo has a stellar internal creative team that created a beautifully engaging brand personality where content is king. My challenge for the summit was to design a flexible, dynamic show look with a limited palette and rasterized texture graphic — most importantly, copy needed to be the focal point.

By creating a modular and scalable approach I designed a campaign that could be applied to live sessions, digital applications, and environmental graphics. The cohesive and simple approach allowed the Marketo brand personality to shine through copy, and for sponsorships to be easily highlighted. Once approved I worked quickly to direct graphic designers and production artists to produce all the branding quickly and efficiently.

Role: Art Director

Team:
James Kern, Creative Director
Daniel Mason, Graphic Designer
Jenna Wilson-Savage, Graphics Producer

Timeline: 3 months