CES 2018–2020
CES is the world’ largest trade show. The 188K attendees swarm Las Vegas to see the newest technology from tech giants and start-up companies. With over 11 venues, it spans more than 2.9 million net square feet and over 4,400+ exhibitors, the show represents $398 billion in the US consumer technology industry.
Leading the translation of digital marketing into the live arena for CES since 2018
CES poses the unique challenge of being the largest cutting-edge technology show that must translate digital into a physical environment. I lead the team that takes the web campaign and reimagines it into an intuitive design that enables hundreds of thousands of attendees navigate the show. In 2020 the specific hurdles were reimagining the application of rasterized hero illustrations, reworking a bright RGB palette into the live medium, and uniting the digital into clear way-finding systems that felt authentic and powerful onsite. I work directly with CTA for approvals and feedback, and provide direction and quality control to the production team.
Role: Creative Director, Brand
Team:
Greg Brown, Creative Director, Environmental
Geoff Thompson, Graphics Asset Manager
Niloo Tehranchi, Art Director
Timeline: 3-6 months
