Budgets slashed. Deadlines shift. Goals change.
But the strategy, creativity, and thought behind bold ideas remain intact.
Check out some of my favorite projects that never made it IRL.
Build it and they will come.
The AMD Event Hub
Challenge:
AMD holds many events throughout the year that range in needs and objectives. With the intent to stay virtual—and hybrid throughout 2021—they needed a new, planned, and intentionally holistic approach.
How might we advance AMD’s leadership brand by creating a consistently excellent experience for your online attendees?
The Solution:
“The AMD Event Hub”
A portal through which AMD event attendees, no matter which virtual event they attend, feel that they’re in an environment unique to AMD. We see this as an invitation to think deeper, wider, and without boundaries.
Instead of reinventing each event, The Hub is designed to plug and play different components and repurpose the secure solution for each separate experience, while remaining familiar and cohesive to returning users.
How it works:
We created a virtual experience that will service all AMD 2021 Virtual Events. The design contains all the modules needed for AMD’s event portfolio and can be gated so only those functions needed for each event will be visible and accessible to attendees. With the ability to build future components, this flexible platform is engineered for future growth—and still manages to be an exemplary experience.
The next generation of convenience stores.
The NACS “Convenience Store of the Future”
Challenge:
The National Association of Convenience Stores (NACS) had a huge entry area devoid of content and branding.
How might we engaged and inspire attendees before they even set foot on the expo floor, and prime the audience to think bigger at NACS.
The Solution:
“Convenience Store of the Future”
By designing an immersive, futuristic storefront that beckons attendees in and entices them to learn, connect, and be inspired on a new level not-yet-seen at the event.
How it works:
Let’s provide attendees with an easily accessible AR experience, we are able to showcase content and cutting-edge technology. Attendees will enter a white, modern convenience store that appears blank… but reveals “future technology” and content through scanning with a hand-held tablet. The design captures the imagination, and invites guests to envision their own business, and what the future might hold.
High-tech meets high-energy.
State Farm’s philanthropic music neighborhood
![SF_TMA19_Overhead_Final_01[2].jpg](https://images.squarespace-cdn.com/content/v1/5e988c5cd83ad60c90632eb8/3aa20b8c-f5ea-450e-8448-16708479011e/SF_TMA19_Overhead_Final_01%5B2%5D.jpg)
![EyeLevel_Final_01[2].jpg](https://images.squarespace-cdn.com/content/v1/5e988c5cd83ad60c90632eb8/0540fc5d-d090-4021-87de-225b704540e4/EyeLevel_Final_01%5B2%5D.jpg)
Challenge:
State Farm utilizes the TMA Music Festival to support its annual “Neighborhood for Good” program which benefits at-risk youth and community causes.
How might we engage with music fans and harness their energy to support the NFG program?
The Solution:
By highlight music through a variety of high-tech experiences, we’ll enable interactive fun while simultaneously educating our audience and making them become a part of the movement.
How it works:
A high-energy, music-focused space at the TMA Music Festival houses a silent disco platform surrounded by four digital activations. Attendees scan a QR code upon entry and gain points by participating in each experience. As points aggregate, State Farm matches with donations to the identified non-profit.
The areas of interest:
Find a Voice: discover new artists through AI touch-screen
Start a Movement: Take the stage as a DJ through a mixed-reality virtual
Big Act Studio: Become a rockstar in a 360 slo-mo experience
Make an Impact: “Sing for Music Education” by belting out tunes in a soundproof glass room surrounded by TLCDs. Visuals share that the louder your decibel level, the more money you raise!